Adobe believes that the full power of technology cannot be realised without great imagination to fuel it. As a result, users can leverage the power of generative AI within their existing workflows.Īdobe also launched a beta for Firefly that showcases how creators can generate high-quality images and amazing text effects. Adobe will also integrate Firefly directly into its industry-leading tools and services. With Firefly, producing variations of content and making changes, again and again - all on brand - will be quick and simple. From images, audio, vectors, videos and 3D to creative ingredients, like brushes, colour gradients and video transformations, with greater speed and ease than ever before. With Firefly, everyone who creates content will be able to use their own words to generate content the way they dream it up. Increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy.” Giving creators new superpowersĪdobe is designing Firefly to give all creators superpowers to work at the speed of their imaginations. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows. It has the potential to transform conversations between creator and computer into something more natural, intuitive and powerful.” David Wadhwani, president, Digital Media Business, The technology offers to break new ground in areas, such as customer service, marketing and operations.ĭavid Wadhwani, president, Digital Media Business, Adobe says, “ Generative AI is the next evolution of AI-driven creativity and productivity. It takes inspiration from existing data, but also generates new and unexpected outputs. Generative Artificial Intelligence (AI) can generate a wide range of data including audio, code, images, text, simulations, 3D objects, videos. Firefly will be part of a series of new Adobe Sensei generative AI services across Adobe’s clouds. Firefly is expected to bring even more precision, power, speed and ease directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows where content is created and modified.
Adobe has launched Firefly, a new family of creative generative AI models, first focused on the generation of images and text effects.
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